Positioning is often confused with several product marketing exercises. Let’s take a look and clear up any misconceptions.
In the world where technology advanced at breakneck speed, LIORAFUSION FUTURE TECH stood tall as a pioneer in Artificial Intelligence (AI) and Machine Learning (ML) platforms software after hiring Ibukun Adebisi Dada . Liora’s vision is to transform industries with AI/ML solutions that streamline processes, Enhance decision-making and Drive innovation via its intelligent solution.
However, the AI & ML market became saturated increasingly and LIORAFUSION FUTURE TECH faced stiff competition from established players like IBM, NVIDIA, MICROSOFT & AMAZON.
The Striking Reality…………..
Liora realized that LioraFusion’s unique strength lay not just in its cutting-edge technology, they needed more to penetrate the market and be the GO-TO BRAND in the TECH WORLD.
Ibukun Adebisi Dada conducted market research and discovered they needed to invest into positioning their brand. Ibukun tendered her report and advised that they outline why LIORAFUSION‘s product is ‘unique’ in comparison to market alternatives in the minds of target market and customers.
The Positioning Journey:
Ibukun Adebisi Dada (Product Marketer) embarked on a transformative journey;
- She conducted extensive Research on market analysis, customer surveys, and competitor profiling.
- She spelt out LioraFusion’s Unique Value Proposition (UVP) as “Humanizing AI and ML for Business Excellence.”
- She Identified forward-thinking entities seeking AI-driven innovation – Target Audience.
- She developed a bold, innovative, and collaborative brand personality – Branding
- She created a striking Visual Identity featuring dynamic shapes, vibrant colors, and futuristic typography.
The Breakthrough:
LioraFusion’s repositioning journey was invested in with so much intentionality, it yielded remarkable results, and they had 40% increase in revenue within 12 months (Sales Growth),
Industry Recognition, got featured in top-tier publications and conferences, collaborated with industry leaders and even startups, got involved in Talent Acquisition (Attracted top AI and ML talent).
The Power of positioning:
Positioning is essential to the lifecycle of a brand if effectively and efficiently done. Positioning would guide the process of identifying your target audience, understanding their needs and desires, creating a unique selling point that sets you apart from your competitors. The power of positioning helped LIORAFUSION FUTURE TECH:
- Stood out from competitors and established a unique identity in a crowded market – Differentiation.
- Created an emotional connection with customers, fostering loyalty and retention – Customer Loyalty.
- Built awareness and established a strong brand presence. – Increased Brand Recognition.
- Gained Competitive Advantage, Enhanced the impact of marketing efforts by targeting the right audience – Improving Marketing Effectiveness.
- Enhanced perception and reputation by Improved Brand Image
The Future…………
As LIORAFUSION continued to pioneer AI and ML excellence, its positioning strategy remained a cornerstone of success. With a strong foundation, Liora and her team are poised to shape the future of intelligent technologies.
Key Takeaways
- Identify your unique strength.
- Develop a people-centric approach.
- Conduct thorough market research.
- Create a bold brand personality.
- Communicate your positioning consistently.
LioraFusion’s Positioning Statement
“LioraFusion empowers forward-thinking enterprises to harness the transformative power of Artificial Intelligence and Machine Learning, driving business excellence through human-centered innovation.”
Conclusion
LIORAFUSION FUTURE TECH’s transformative journey was excellent and mind blowing because she listened actively, identified her target audience, rigorously researched, understood their needs and desires, created a unique selling point that set her apart from her competitors and took over the market.
‘Remember, Positioning is not just about being different, it’s about being relevant, it’s not what you do to the product but the mind of the prospect.’
